Position Available: Marketing & Development Director

Please apply via indeed.com (https://www.indeed.com/viewjob?t=marketing+development+director&jk=69d203a096dfe51d&_ga=1.191544111.46375697.1493654150) or bring your resume by 1230 Midwestern Parkway.  No phone calls please.

Job Description

POSITION: Marketing and Development Director
SALARY RANGE: Based on Experience
DATE: Revised June 29, 2015

• Supervise and evaluate development staff.
• Conduct targeted research on the availability of private and government funds.
• Prepare foundation, corporate and government grant proposals.
• Ensure staff consistently prepares gift acknowledgements for all donations.
• Identify prospects for cultivation, solicitation, and stewardship of upper level annual gifts.
• Review the giving history of prospects and suspects in order to recommend appropriate solicitation levels.
• Oversee donor communications, including collateral print and marketing materials used in the cultivation and solicitation of individual corporate donors.
• Prepare and submit timely interim reports, final reports and other necessary requirements to funders.
• Proactively identify new or previously untapped potential funding sources.
• Collaborate closely with the program staff to develop proposal goals and with finance for budget preparation.
• Use proposal technology tools and platforms.
• Supervise all grant writing, research, and reporting.
• Work with Direct Mail Company in design and coordination of individual giving campaigns including direct mail, personal e-mail solicitation, special events, and other strategies
• Supervise design production and distribution of all development materials including brochures, letters, inserts and invitations.
• Maintain grant records.
• Prepare monthly grant reports.
• Represent the Food Bank and its programs in meetings, site visits, and phone conversations with foundation, corporate and government representatives
• Perform market research and analysis.
• Work to develop marketing campaigns for new products and services.
Social Media and Design
• Design clear engaging graphic communications for print and web. This will include logos, direct mail pieces, branded promotional items, web site and social media graphics, posters, flyers, and other marketing materials as needed.
• Prepare layouts for print materials, including flyers, posters, brochures, etc.
• Generate creative ideas
• Assist with assorted Public Relations and Marketing duties
• Ensure brand consistency
• Be aware of industry trends
• Via design skills, communicate the story of the Food Bank
• Design and implement quarterly newsletter
• Create video clips and website graphics/slides
• Update/produce website pages, as needed
• Design the newsletter and facilitate the delivery of the newsletter
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the company’s ideal customers.
o Create, curate, and manage all published content (images, video and written).
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Social ad campaigns.
• Provide strategic guidance recommendations for all of the company’s digital media plans.
• Represent the company in Social Media spaces, engaging in dialogues and answering questions when necessary and as a neutral party.
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why the ideas are analytically sound.
• Produce engaging, fresh and original content that encourages customers to interact with the company website and social media sites.
• Create and develop more compelling and original content to enhance the company’s online presence.
• Develop consumer relevant content that highlights food bank information, education, promotions, events and partnerships.
• Accurately write, proofread, and edit copy for email, site, and social network placement.
• Regularly track the online non-profit landscape for content and campaign ideas that will drive traffic to the website.
• Review and evaluate web analytics reports to trend and forecast website consumer behavior.
• Uphold established site and email style guides without exception.
• Provide social media and blog content recommendations based on food bank education, advocacy and hunger information.
• Excellent communication skills (written and verbal) and demonstrated ability to be an effective spokesperson
• A respectful and collaborative approach to fostering partnerships with diverse stakeholders, both internal and external.
• Be proficient in Adobe InDesign, Illustrator, & Photoshop and/or other common design and layout applications
• Strong attention to detail with a positive, problem-solving approach to work.
• Proven ability to function effectively in a fast-paced environment with competing priorities and deadlines.
• Between three and five years previous experience in foundation fundraising, corporate fundraising, grant writing, prospect research, and/or related areas
• Strong management skills including facilitation and process improvement
• Self-starter; able to work independently; team player; flexible
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is encouraged but not required with relevant work experience.
• In depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Google +, Pinterest, etc…) and how each platform can be deployed in different scenarios.
• Strong understanding of photography and typography is desired.
• Ability to design for the web is also desired. Creative, deadline-oriented and able to work effectively in a collaborative environment.
• Understand web design.
• Understand video production processes.
• Understand web interface and user experience design.
• Create video clips and website graphics/slides and produce files for the web.

Core Competencies
• Ethical
• Active listener
• Persuasive communication skills
• Visionary, passionate and Inspirational
• Trustworthy
• Sound judgment
• Excellent follow up
• Self directed
• Strategic and flexible
• Results oriented
• Service focused
• Collaborative and Diplomatic
Key Responsibility Areas:
1. Implement and Improve development and marketing department year over year.
2. To work implementing the long term fund raising plan in connection with Clarkson Davis, Board Members, CEO and Development Manager.
3. To provide the public with valid and useful information to support the mission of the organization.
Working Conditions:
Work is performed in a variety of office and community settings inside and outside the WFAFB. Employee will use computer and phones daily. Lifting, at times, is required, but only on a minimal basis. Occasional work outside of normal working hours, such as evenings and weekends depending on events.
A major challenge of this position, as with all positions, is working in cooperation with the Board of Directors, staff, member agency representatives, volunteers and the general public in an effort to achieve the WFAFB’s mission. This requires frequent communication with staff and occasionally performing tasks that are not specifically indicated in the job description. Evaluation will in part be based upon performance of the tasks listed in this job description. WFAFB has the right to revise this job description at any time. The job description is not a contract for employment.
Wichita Falls Area Food Bank provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, the Wichita Falls Area Food Bank complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Wichita Falls Area Food Bank expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Wichita Falls Area Food Bank’s employees to perform their job duties may result in discipline up to and including discharge.


Letter carriers’ 25th annual food drive set for Sat., May 13 throughout nation


April 28, 2017


SOHWASHINGTON – The National Association of Letter Carriers (NALC) will conduct its 25th annual national food drive on Saturday, May 13. The Stamp Out Hunger® Food Drive, the country’s largest single-day food drive, provides residents with an easy way to donate food to those in need in the community.

Customers simply leave their donation of non-perishable goods next to their mailbox before the delivery of the mail on Saturday, May 13. Letter carriers will collect these food donations on that day as they deliver mail along their postal routes and distribute them to local food agencies. Visit www.nalc.org/food to learn more.

The Stamp Out Hunger Food Drive is the nation’s largest single-day food drive and is held annually on the second Saturday in May in 10,000 cities and towns in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam.

With the economic struggles many Americans face, the Letter Carriers’ Food Drive is as critical as ever. Not only do millions of Americans go hungry, organizations that help them are in need of replenishments.

Hunger affects about 50 million people around the country, including millions of children, senior citizens and veterans. Pantry shelves filled up through winter-holiday generosity often are bare by late spring. And, with most school meal programs suspended during summer months, millions of children must find alternate sources of nutrition.

Letter carriers see these struggles in the communities they serve, and they believe it’s important to do what they can to help.

On Saturday, May 13, as they deliver mail, the nation’s 175,000 letter carriers will collect donations left by residents near their mailboxes. People are encouraged to leave a sturdy bag—paper or plastic—containing non-perishable foods, such as canned soup, canned vegetables, canned meats and fish, pasta, peanut butter, rice or cereal, next to their mailbox before the regular mail delivery on that Saturday.

Letter carriers will take that food to local food banks, pantries or shelters. Several national partners are assisting the NALC in the food drive: the U.S. Postal Service, the National Rural Letter Carriers’ Association (NRLCA), the United Food and Commercial Workers International Union (UFCW), Valpak, United Way Worldwide, the AFL-CIO, the AARP Foundation and Valassis.

This year’s effort includes a public service announcement with award-winning actor and director Edward James Olmos. Television networks and stations can use this link to find and download high-quality versions of the PSA, in English and Spanish.

Since the first national Food Drive in 1993, the Letter Carriers’ Stamp Out Hunger Food Drive has collected more than 1.5 billion pounds of food; last year’s drive brought in a record 80 million pounds of food.

People who have questions about the drive in their area should ask their letter carrier, contact their local post office, or go to nalc.org/food, facebook.com/StampOutHunger or twitter.com/StampOutHunger.


About the Wichita Falls Area Food Bank

The Wichita Falls Area Food Bank services a 12-county area in North Texas and annually distributes nearly 3.6 million pounds of food through over 200 partner agencies and programs. More information on the Food Bank is available at wfafb.org – Facebook, facebook.com/WFAFB and twitter.com/WFAFB

About the NALC

The 280,000-member National Association of Letter Carriers represents letter carriers across the country employed by the U.S. Postal Service, along with retired letter carriers. Founded by Civil War veterans in 1889, the NALC is among the country’s oldest labor unions.

 Wichita Falls Area Food Bank to Benefit from Walmart’s  “Fight Hunger. Spark Change.” Campaign

Contact: Betsi Morton | 940-766-2322 |  betsimorton@wfafb.org

FightHungerThrough online acts of support, purchases of participating products and donations at the register, the Fight Hunger. Spark Change. campaign aims to help Feeding America secure 100 million meals on behalf of member food banks

 WICHITA FALLS, TX (April 17, 2017) – This week, Walmart launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger. The Feeding America nationwide network of 200 food banks, of which Wichita Falls Area Food Bank is a member, stands to benefit from the campaign goal to secure at least 100 million meals for Feeding America food banks across the country.

“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the public to get involved and make a difference in their local communities through the ‘Fight Hunger. Spark Change.’ campaign,” said Kara Nickens of the Wichita Falls Area Food Bank “This campaign will significantly boost our collective ability to raise awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide food to more people in need in the [12 county area served. We hope people across the North Texas area will take action and participate in the campaign.”

Working with customers, Discover and five of its national suppliers – Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo – Walmart is offering three easy ways for everyone to take action against hunger and help families in their own communities through social, online and in-store participation.

  1. Purchase: For every participating product purchased at U.S. Walmart stores from April 17 – May 15, 2017, the supplier will donate the equivalent of one meal ($0.09) on behalf of a Feeding America member food bank, up to applicable limits. For every Discover card transaction made at Walmart and Walmart.com during the campaign period, Discover will donate the equivalent of one meal ($0.09) to Feeding America and its network of member food banks, up to $1 million. See Walmart.com/fighthunger for further details.
  2. Online Acts of Support: Generate meals for Feeding America food banks by engaging with the Fight Hunger. Spark Change. campaign on social media:
    • Facebook – Create original content that uses #FightHunger; like, share and/or react positively to campaign content; click on Walmart provided campaign content.
    • Instagram – Create or share content using the campaign hashtag #FightHunger; like or share Walmart generated campaign content.
    • Snapchat – Use Walmart provided “Fight Hunger. Spark Change.” filters.
    • Twitter – Create original content that uses #FightHunger; like, share and/or make a campaign tweet a favorite; retweet a message featuring the campaign hashtag #FightHunger; click on Walmart provided campaign content.

For each online act of support, Walmart will help secure 10 meals (an equivalent of $0.90) for Feeding America on behalf of member food banks, up to $1.5 million.

  1. Donate at the Register: Donate to a Feeding America member food bank at the register during checkout.

With the USDA reporting that one in eight people in America struggle with hunger, the “Fight Hunger. Spark Change.” campaign comes at a critical time. Here in our 12-county area, over 74,000 people may not know where they will find their next meal.

“This campaign is an important part of our ongoing commitment to helping families who struggle with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “Together with suppliers, customers and friends at Feeding America, we’re dedicated to making a positive difference in the lives of those who live and work in the communities we serve.”

This is Walmart’s 11th year working with Feeding America nationally to fight hunger and the 4th annual “Fight Hunger. Spark Change.” campaign. Last year, the Wichita Falls Area Food Bank benefited from over $19,000 dollars from Walmart’s campaign to fight hunger.

To learn more about the campaign, visit www.walmart.com/fighthunger.

# # #

 About the Wichita Falls Area Food Bank

The Wichita Falls Area Food Bank services a 12-county area in North Texas and annually distributes nearly 3.6 million pounds of food through over 200 partner agencies and programs. More information on the Food Bank is available at wfafb.org – Facebook, facebook.com/WFAFB and twitter.com/WFAFB

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter. 

Food insecurity problem is troubling

Did you know 1 in 6 adults in our 12-county area are food insecure?

For kids, it is 1 in 4.  This number iKara Nickens 2016 headshots troubling to me.

My name is Kara Nickens and I am the new CEO for the Wichita Falls Area Food Bank.  I am a native of Quanah and have lived in Wichita Falls since 1989, moving to Lakeside City in 2006.  I graduated from Midwestern State University with a degree in Business Administration.

I’ve spent the last 20-plus years working with individuals with intellectual and developmental disabilities. I enjoyed a very rewarding career advocating for individuals who often just needed someone to care and speak up for them.  However, to challenge myself and enrich my service to the community I decided it was time to choose a new career path.

As I started my new journey I took some classes at The Nonprofit Center of Texoma and decided I wanted to focus my energy on working with a nonprofit.  Then I began learning more about the mission and good works of the Food Bank.  I am honored and humbled that the board of  directors chose me to serve as their CEO.

I was raised by my grandmother and although times could be difficult and trying for her, we were blessed to never have to worry about having food on the table or a roof over our heads.  She worked as a laundress at a nursing home for near minimum wage most of her life, retiring at close to 80 years old.  Through her example, she instilled in me the need for a strong work ethic.  She always put others needs in front of her own and gained her joy from sharing with others.

My grandmother always made sure my basic needs were met, and I have been blessed by many special people in my life who ensured I stayed on the right path and pursued my education.  If others had not stepped in to ensure I felt their love and support I might have fallen through the cracks and my life journey could have been much different.  Knowing the difference others have made in my life, it is my turn to give back.

Since starting with the food bank I have witnessed grateful parents and grandparents receive nutritious food boxes and fresh vegetables at a local school. The families rely on these boxes to supplement their food supply at home.  Many can’t afford the “luxury” of vegetables some of us often take for granted. I’ve assisted with sorting and packing items for the school Back Pack Program for kids who otherwise might not have anything to eat over the weekend.  They receive a 2-pound bag of food on Fridays to take home. I have observed kids receiving a hot meal after school through our Kids Cafe Program because they might not have a meal in the evening when they get home. I’ve witnessed selfless volunteers come to the Food Bank to assist with carrying out our mission, whether it is to donate or work in the warehouse assisting with many functions including sorting and packaging food orders.  I’ve also had the pleasure of meeting some of our over 200 Partner Agencies, working diligently to ensure people struggling with food security receive food.

I would like to thank the community for supporting the Food Bank over the years.  Without you we would not be able to continue fighting for our vision of hunger-free communities.  I am excited about this opportunity and encourage you to continue alongside me as I make a conscientious effort to ensure no child or adult goes to bed hungry.


SNAP Challenge
02.20.17 – 03:07 pm

My family spent the last week living on the average food stamp (aka SNAP) budget, $4.20 per person per day. For us, that total bu
dget was $68.60. Our goal for the week was two-fold. We wanted to see if it was possible to eat healthy on this budget, as has been proposed in our current legislature, and we wanted to bring awareness to what it’s like for families served by River Valley Food 4 Kids.

To say that the week was challenging would be an understatement.

When shopping we tried to buy mostly healthy foods. We had chicken, ground turkey, potatoes, milk, oatmeal, apples, canned veggies, sandwich supplies, a dozen eggs and a few other various items. At the beginning of the week I thought I had done a great job shopping and that it might be possible to eat a fairly healthy diet. I learned pretty quickly that I was wrong.

There are a lot of points that I would like to cover but for the sake of brevity I’m only going to touch on a few. Please check out other posts and videos on our Facebook page (facebook.com/SF4Krusssellville) to learn more about the issues we faced throughout the week. Here are the big lessons we learned:

Eating healthy is subjective.

Many people told me we should be eating cornbread and beans or rice instead of trying to incorporate fruits, meat, and veggies.

The problem with that is that not having sufficient variety in our food is harmful to long term health, especially for growing children. Personally I think all people should be able to eat a basically healthy diet. I’m not talking about extravagant healthy. I’m talking food pyramid healthy.

There is no room for mistakes or changes.

Both of our kids were home sick for three days during the week. If we had truly been on a SNAP budget this would have been catastrophic. We would have had NOTHING to eat for last couple of days.

Needless to say we let our kids eat food that we had on hand rather than strictly eat the food for the challenge.

Being hungry makes everything harder.

We spent the entire week just a little hungry. We never ate enough to get totally full because we were so worried about running out at the end of the week.

That constant level of hunger caused so much stress. I was much more frazzled and unable to concentrate as well. I made a lot of mistakes and left my keys behind at least three times. I couldn’t imagine sitting in a classroom trying to learn. When our kids are going to school hungry they are not able to learn as well as their peers, causing them to make lower grades and have increased behavior issues. This just continues the cycle of poverty creating another generation of children living with food insecurity.

Emergency Assistance Programs are vital.

That is what food pantries are officially called — emergency assistance. For many families they are not emergency assistance.

They are a regular part of getting by. Programs like this are almost entirely funded by donations from their community. For the typical pantry that sends food home, there is no government funding available and grants are few and far between. This is why programs like River Valley Food 4 Kids are continually seeking support from the community.

Those are the highlights I wanted to cover. This week renewed my dedication to serving children in our community. I would encourage everyone to spend a week living on the SNAP budget, especially anyone who is working to influence how that program operates. It will challenge your preconceived notions about hunger and poverty.

Hopefully it will also make you more empathetic towards members of our community that are often judged harshly. I know it has changed my family for the better.

© couriernews.com 2017 republished with permission from Kristin Foster

Food Insecurity and Lack of Transportation

by Peggy Browning, AmeriCorps VISTA for the Wichita Falls Area Food Bank

Occasionally… late at night…I get the urge for a sweet midnight snack…like the individual key lime pie slices at United Market Street. Unless I can talk myself out of it, I will put on shoes and a jacket and drive to the grocery store.

The only thing that stops me from buying a slice is if Market Street has no pie. I am not stopped by lack of transportation.

Other times, I make a planned visit to the grocery store. I hop in my car and drive to any store I choose in Wichita Falls. Again, transportation is not a consideration for my shopping.

If I want to buy a large amount of groceries or indulge in a special on fresh peaches, I can do that. As long as I have the funds to pay for it, I can fill my whole car with food and not worry about how I will get it back home.

The act of buying groceries becomes much more complicated when you don’t have a vehicle for ready use.  Lack of access to private transportation limits how often shoppers can go to the grocery store. It influences what you can buy and how much you can buy at one time.

Fresh produce is an important part of a healthy diet; many highly processed foods contain more salt and sugar. Frozen vegetables are healthier choices, but it’s hard to make it home with frozen goods if you are taking a bus that has a one-hour pick-up schedule.

If you can only get a ride with a relative for a shopping trip once a month, you are limited in how much fresh, perishable food you can buy since you won’t be back to the store any time soon and will likely buy more highly processed foods and canned foods that have a longer shelf life.

If you are walking to the store, you are hardly able to buy in bulk to save money. Carrying it home becomes a hindrance.

Public transportation policies limit how many bags a person can carry on the bus. It is harder to stock up on sales and bargain buys when grocery shopping if you make a round trip on the bus.

According to research on food insecurity in the United States, households that have fewer resources will be less likely to have easy access to reliable transportation. Often, families that rely on Supplemental Nutrition programs such as SNAP (formerly known as food stamps) and WIC (Special Supplemental Nutrition Program for Women, Infants, & Children) do not have their own vehicles to use for regular food shopping.

The U.S. Department of Agriculture states that “vehicle access is perhaps the most important determinant of whether or not a family can access affordable and nutritious food.” There are many reasons that people struggle with food insecurity in this country, but lack of transportation plays a big role in the problem.

The Wichita Falls Area Food Bank provides food for over 74,000 people each year by supplying pantries in its 12 county service area. Over half of those people, 50.2 %, said they must choose between paying for transportation or food every month.

For More information, call the number below to schedule your spot on the Wichita Falls City Grocery Cart Route (program available for Seniors and those Disabled only)



Life’s Obstacles

By Peggy Browning, the Wichita Falls Area Food Bank AmeriCorps VISTA Health Partnership Organizer

Sheila, 35, believes in going with the flow. It is the flow that brought her to a community food pantry in Young County for assistance.

“It seems like something always comes up,” Sheila said.

Both Sheila and her husband work at jobs in this small town.  But, sometimes, Life happens…and life happenings interrupt the flow with either a flood of problems or a dry spell with limited choices.

A hot water heater goes out…a garage burns down…the economy has a downturn and results in an employee lay-off. It’s all just part of the flow.

Recently, her husband started a new job with an auto service business. He makes $9.50 per hour. It’s a decent-paying job for this community, but more well-paid jobs are limited here.

And as the flow goes, while her husband started a new job, Sheila lost hers. Even with her husband’s job, their finances are still out of balance.  Although she doesn’t have to choose between feeding herself and her children, she said funds are tight.

As Sheila said, it seems like something always comes up.

Sheila is grateful that she can rely on the food pantry during those times when options are limited and money is tight. She and her growing family have relied on it more than once.

“We have used the food pantry off and on for about ten years,” Sheila said. When times are hard and funds are low, she knows she can rely on the food pantry to help them with food. Then she is able to use her money to pay bills and keep the utilities turned on.

Today Sheila has come to the food pantry to receive a box of staple foods: pasta, canned vegetables, shelf-stable milk, dry beans, peanut butter, boxes of cereal, and oatmeal.  When available, meats and fresh vegetables are included in the food box.

She also needed to find winter clothes for her three children, aged 9, 7, and 6.

The kids, as kids are wont to do, have outgrown their winter clothing from last year. Shannon was able to find good, warm clothing for them in their current sizes among the clothing donated to the pantry.

While she waited, Sheila shopped through the pantry’s supply of children’s clothing and chose some clothes to fit her family. She also worked with Pam…the social service person from Wichita Falls Area Food Bank….and applied for food stamps and CHIP.   The provision from the food pantry and food bank will help them get through a rough patch while they wait for approval for food stamps. If food stamps don’t completely cover their food needs, the pantry can help fill the gaps.

Someday she plans to be one of the volunteers who are busy taking care of the needs of the pantry’s clients. She said she wanted to be the person helping, rather than being the person needing help. She believes that one day her circumstances will flow in that direction.